Number of words = the number of words in the tag. Click here for more information about the number of words in a separate tab.
Keyword value = the number of times that the keyword (word from the keyword x its value) occurs in the tag. Click here for more information about the keyword value in a separate tab.
Related word value = the number of times that related words (x value) occur in the tag. Click here for more information about related word value in a separate tab.
Keyword prominence: the relative position(s) of the keyword or the keywords in the tag, expressed as a percentage.
Related word prominence: the relative position(s) of the related words in the tag, expressed as a percentage. Click here for more information about prominence in a separate tab.
Ideal = average figure for the tag for web pages that get a high score in Google with the keyword as search term.
Your landing page = the figure that the specific page from your website - which you wish to optimise - achieves for the tag.
Difference = the difference between the figures for the best scoring web pages and those of your landing page. The aim is to make this difference as small as possible. Click here for more information about difference in a separate tab.
Actions = what you have to do to make the difference between the figures for the best scoring web pages and those of your landing page as small as possible. In this way, you can improve the score for your landing page and obtain a higher position with search engines. Precisely what you have to do is given in the table itself. Click here for more information about actions in a separate tab.
- For Keyword value and Related-word value:
= perfect.
,
.
, etc = the number of words/keywords/related words is a too high compared to the average.
,
.
, etc = the number of words/keywords/related words is a too low compared to the average.
The more 
or 
, the more your landing page deviates from the ideal.
- For Keyword prominence and Related-word prominence:
= the prominence more or less corresponds with the average Google results. The difference can be brought close to 0% but this is not necessary.
and 
= the prominence still deviates somewhat from the average Google results. Bringing the difference close to 0% would improve the score for your web page.
and 
= the prominence still deviates a great deal from the average Google results. It would be better to bring the difference closer to 0% as this would improve the score for your web page.